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Press Release: Ace introduces SevenFriday watches exclusively in Amsterdam
Press release
Ace introduces SevenFriday watches exclusively in Amsterdam
Amsterdam, September 3rd, 2013
Ace Luxury Group adds the SevenFriday watch brand to their collection. Ace Luxury Group consists of three physical boutiques in Amsterdam city center and three e-Boutiques. SevenFriday is a young and upcoming Swiss watch brand. Ace is the only authorized dealer to offer these watches in Amsterdam, The Netherlands.
SevenFriday was founded in 2012 in ZĂ¼rich. SevenFriday produces remarkable watches inspired by industrial elements such as steel, engines, machines and instruments. The high-grade though well-priced watches are designed in Switzerland and powered by reliable automatic movements. In a short time span, SevenFriday has managed to attract a large following – mainly due to their active presence on social media networks.
Dale Vito Boom, eCommerce Manager Ace Luxury Group: ‘By late 2012 we saw the first pictures of SevenFriday making a mark on Facebook and Instagram. We fell in love instantly: the designs are refreshing and new and the price friendly – what’s not to love? When after our initial contact the SevenFriday team proved to be nothing short of amazing too, we instantly decided to add this brand to our growing collection. Not only do we love the watches, we are also very proud to be the only Authorized Dealer to offer these avant-garde timepieces in the Amsterdam area. ‘
The SevenFriday collection is built around one design with a complex constructed case and a multi-layered dial. However, a variety of materials, finishing and colors gives each model a totally unique look, ranging from the Victorian / vintage P2 ‘Industrial Revolution’ to the high-tech P3 ‘Industrial Engines’.
SevenFriday is available at Ace & Dik Jewelers in the Van Baerlestraat, Ace & Spyer Jewelers at the Koningsplein, both in the city center of Amsterdam, as well as online at the AceJewelers.com e-Boutique.
Ace Luxury Group
The Ace Luxury Group is owned by the Ben Joseph family and consists of three physical stores and three eBoutiques. All three physical stores, Ace & Dik Jewelers, Ace & Spyer Jewelers and Ace Trends, are located in the center of Amsterdam. Ace & Dik Jewelers and Ace & Spyer Jewelers sell high-end brands like Montblanc, IWC and Omega while Ace Trends focuses on trendy brands such as Michael Kors and Casio. In 2008 the Ace Luxury Group launched their first eBoutique, AceJewelers.com, which turned Ace into a multichannel business.
Not for publication:
For additional information or Hi-Res images of the watch and/or Ace Luxury Group, please contact:Â Dale Vito Boom, eCommerce Manager Ace Jewelers Group, dale@acejewelers.com, mobile: +316 2869 3732, or during office hours: +31203031900
Images
A few additional SevenFriday shots!
Yesterday we posted about our first SevenFriday’s being delivered. This morning we had one of our store colleagues over at Ace Online HQ to pick up a few for Ace & Dik, but we couldn’t let him leave without featuring as our model-of-the-day! The final results are to be seen below!
SevenFriday is available online at:
Worldwide shipping – and at the moment, we have all models in stock, ready for take-off!
New Arrivals: SevenFriday P1, P2 and P3
YES! Today we received our first SevenFriday shipment – and we’re over the moon!
SevenFriday created quite a buzz in the last few months among watch aficionado’s, due to their cool industrial avant-garde design and great price. We will go into depth on these soon, but for now: enjoy the pictures!
SevenFriday is available online at:
Worldwide shipping!
While awaiting our first SevenFriday shipment…
….here are a few additional SevenFriday images. We hope to receive our first shipment this weekend, so order yours in time!
Order yours at http://Ace.am/P1
Order yours at http://Ace.am/P2
What is your favorite? We’re still undecided to be honest!
Worldwide Shipping!
News: SevenFriday at Ace Jewelers!
Breaking News: as of today, Ace Jewelers is Authorized Dealer for SevenFriday!
When we first saw these watches, we fell in love instantly. This avant-garde, futuristic look is often found in watches with astronomical price tags – if you follow the watch boards and blogs, we’re sure you know the brands. SevenFriday however managed to create a unique look for an affordable price… what’s not to love? Join us for a tour of the three models:
The SevenFriday P1 uses a stainless steel case with alternating brushed / polished finish with a silver/black dial (or ‘interface’) and black strap. The overall look is very technical.
The SevenFriday P2 uses a stainless steel case with grey PVD coating, a dial in rose gold / bronze and grey and a brown leather strap. The look is more romantic, warmer than the P1.. Steampunk.
Last but not least is the bad boy of the bunch, the P3. The stainless steel case has a black PVD coating, which is matched by both the dial as well as the strap. Very dark, very sinister.. And cool!